PRIVACY POLICY

At Le Merj, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, purchase our products, contact us, or otherwise interact with Le Merj.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. WHO WE ARE

Le Merj is a fashion and design brand specialising in contemporary clothing, accessories and creative design.

For the purposes of UK data protection law, Le Merj is the data controller responsible for your personal information.

If you have any questions about how your information is handled, please contact us using the contact details provided on our website.

2. INFORMATION WE COLLECT

We may collect different types of information depending on how you interact with our website.

Information you provide directly

This may include:

  • Full name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Payment and transaction information

  • Account login information, where applicable

  • Information provided when contacting customer service

  • Information submitted through contact forms

  • Marketing preferences

  • Any other information you voluntarily provide to us

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type and device information

  • Operating system

  • Website pages you visit

  • Products viewed or purchased

  • Referring website

  • Approximate location

  • Date and time of visits

  • Website usage and interaction information

This information may be collected through cookies, pixels and similar technologies.

3. HOW WE USE YOUR INFORMATION

We may use your personal information to:

  • Process and fulfil orders

  • Take and process payments

  • Deliver products to you

  • Provide customer support

  • Communicate with you about your orders

  • Manage your account, where applicable

  • Respond to enquiries and requests

  • Improve our website, products and services

  • Understand how customers use our website

  • Prevent and detect fraud, abuse and other unlawful activity

  • Maintain the security of our website

  • Comply with our legal and regulatory obligations

  • Send marketing communications where you have provided appropriate consent or where otherwise permitted by law

We will only use your personal information where we have a lawful basis for doing so.

4. LAWFUL BASIS FOR PROCESSING

Under UK data protection law, we may process your information on one or more of the following legal bases:

Contract: Where processing is necessary to fulfil an order or provide a service you have requested.

Legal obligation: Where we are required to process information to comply with applicable laws or regulations.

Legitimate interests: Where processing is necessary for the legitimate interests of Le Merj or a third party, provided those interests are not overridden by your rights.

Consent: Where you have given us permission to use your information for a particular purpose, such as certain marketing communications or non-essential cookies.

Where we rely on consent, you can withdraw that consent at any time.

5. PAYMENTS

Payments made through our website may be processed by third-party payment providers.

We do not generally store your full payment card details on our own systems. Payment information may instead be collected and processed securely by the relevant payment provider.

Your payment provider may process your information in accordance with its own privacy policy and terms.

6. SHARING YOUR INFORMATION

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

  • Payment processors

  • Delivery and courier companies

  • Website hosting and e-commerce providers

  • IT and technical service providers

  • Marketing and analytics providers

  • Customer service providers

  • Professional advisers

  • Fraud prevention and security providers

  • Government authorities, regulators or law enforcement where legally required

We do not sell your personal information to third parties.

Where we use third-party service providers to process personal information on our behalf, we expect them to handle that information securely and in accordance with applicable data protection law.

7. INTERNATIONAL TRANSFERS

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place.

8. COOKIES

Our website may use cookies and similar technologies.

Cookies are small files stored on your device that help websites operate, remember preferences, understand how visitors use the website and, where permitted, provide relevant marketing.

We may use:

  • Essential cookies required for the website to function

  • Analytics cookies to understand website traffic and performance

  • Preference cookies to remember settings

  • Marketing cookies where applicable and where required consent has been obtained

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can manage or disable cookies through your browser settings and, where available, our cookie preferences tool.

9. MARKETING

If you subscribe to receive communications from Le Merj, we may send you information about:

  • New collections

  • Product launches

  • Special releases

  • Events

  • Promotions

  • Brand news

You can unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us.

Unsubscribing from marketing communications will not affect transactional communications relating to orders or services you have purchased.

10. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time we retain information will depend on factors including:

  • The purpose for which it was collected

  • Our relationship with you

  • Legal, accounting or regulatory requirements

  • The need to resolve disputes

  • The prevention of fraud or misuse

When personal information is no longer required, we will securely delete it or anonymise it where appropriate.

11. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances, you may have rights under UK data protection law, including the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information

  • Request restriction of processing

  • Object to certain processing

  • Request transfer of certain personal information to you or another organisation

  • Withdraw consent where processing is based on consent

  • Object to direct marketing

You may also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.

You can find further information about your rights on the ICO’s website.

12. DATA SECURITY

We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

You should also take reasonable steps to protect your account information and keep any passwords confidential.

13. CHILDREN’S PRIVACY

Our website is not intended to knowingly collect personal information from children without appropriate consent.

If you believe that a child has provided us with personal information without appropriate permission, please contact us so that we can investigate and, where appropriate, remove the information.

14. THIRD-PARTY WEBSITES

Our website may contain links to websites, social media platforms or other services operated by third parties.

We are not responsible for the privacy practices, content or security of those third-party services. We recommend reviewing their privacy policies before providing them with personal information.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or applicable laws.

When we make changes, we will update the “Last updated” date at the top of this page.

We recommend checking this page periodically to stay informed about how we handle your personal information.

16. CONTACT US

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how your personal information is being handled, please contact Le Merj through the contact details provided on our website.

Le Merj

Email: LEMERJATELIER@GMAIL.COM

Your privacy matters to us. We aim to handle your personal information responsibly, transparently and securely.